According to an Article in USA today:
“Group online dating, its creators and practitioners say, is safer than traditional Internet dating: With friends in tow, there’s little fear that a date will spike your drink during a trip to the bathroom. It’s more natural, akin to happy-hour mixing. Going out in groups improves your odds, at least in theory. And if the opposing social circle doesn’t live up to its virtual profile, well, it’s a night out with your gang.” [2]
According to a San Diego Union-Tribune article:
“[The Concept] is part of a growing trend in the lucrative online dating market – harnessing the power of friends. Several sites are tapping into the idea that most real-world relationships begin, like it or not, with the help and influence of friends and family.”